Role: Graphic Designer
Overview
Since 1989, Plenty have been regarded as an essential fashion destination on the West Coast. They believe in storytelling and a life well-lived; their stores reflect
this mindset.
Email marketing designs. Click image to see more.
Subscribe to our newsletter pop-up designs. Illustrations created in Photoshop using digital brushes, designs created in Sketch.
Plenty insider program app. Designs used in new rewards app as well as an e-flyer.
Tailor Made
Plenty denim line
2016
Role: Graphic Designer
Time: 2 weeks
“Tailor Made is our premium in-house denim line. Our jeans are manufactured at the finest denim mills in the world, which are located in Turkey. The design team work closely with these factories to ensure the utmost quality and best fits possible. Our denim reflects a contemporary sophistication and thoroughly modern design sensibility, all at a competitive price. ”
In 2016, Plenty wanted to rebrand their denim line Big Blue. Plenty’s founder wanted the new brand to reflect the history of his father, who had set up a tailoring business in 1953 in Armenia.
Plenty wanted the brand to feel old-time but sophisticated and cool.
Web Banners
Web banners I designed for Plenty’s homepage.
Lookbook
Click through to see my most recent lookbook designs for Plenty.
Visual Window Designs
Click through to see my visual window designs for Plenty stores.
I designed and installed window displays by hand for all eight of their stores in Canada along with designing the window vinyl.